About Us

Our origins stem 40+ years in the tiling industry. The initial business model was a tile install business that formulated the foundation of the Tile Direct Group, which has since evolved and currently operates as a supply and install specialist in tiles, carpet, laminate, hardwood, siliconing, waterproofing, and underfloor heating. The subsidiary business outside of the Elite Importers company operates only by-appointment selection studios, exclusively servicing major new-home builders in NSW.

The Elite business was contemplated when holes in product availability, inadequate notice on discontinued selections, and general servicing of our store’s needs, started to become evident. We wanted a supplier out there that considered us a partner in the supply chain, and not just a customer…and hence the vision statement for the business was set.

Under the new management, Elite Importers is committed to delivering exceptional service, new and exciting products, and being an industry leader in satisfying all needs of Elite Importers’ customers. We are here to add value to your business.

Make sure to stay subscribed to our mailing list and follow us on social media because we have a lot more exciting things coming your way and adding to this growing story.


We are very proud to introduce you to our experienced, dedicated and hardworking team of Managing Directors, National Sales Manager and Account Managers at Elite Importers

Managing Directors

Luke Vrljic

Phillip Vrljic

National Sales Manager

Kim Crowther

Account Managers

Chris Salem

Danielle Pingitore

Rick Bennett

Steve Bui