ABOUT ELITE IMPORTERS

Our clients come first

Our origins stem 40+ years in the tiling industry. The initial business model was a tile install business that formulated the foundation of the Tile Direct Group, which has since evolved and currently operates as a supply and install specialist in tiles, carpet, laminate, hardwood, siliconing, waterproofing, and underfloor heating. The subsidiary business outside of the Elite Importers company operates only by-appointment selection studios, exclusively servicing major new-home builders in NSW.

The Elite business was contemplated when holes in product availability, inadequate notice on discontinued selections, and general servicing of our store’s needs, started to become evident. We wanted a supplier out there that considered us a partner in the supply chain, and not just a customer…and hence the vision statement for the business was set.

Under the new management, Elite Importers is committed to delivering exceptional service, new and exciting products, and being an industry leader in satisfying all needs of Elite Importers’ customers. We are here to add value to your business.

Make sure to stay subscribed to our mailing list and follow us on social media because we have a lot more exciting things coming your way and adding to this growing story.

Elite Importers prides itself on having a point of difference. We have an understanding of the tile industry from the perspective of a retailer having been in the tile installation business for over 40+ years. The Elite Importers’ business was contemplated when holes in product availability, inadequate notice on discontinued selections, and general servicing of our store’s needs started to become evident. We wanted a supplier out there that considered us a partner in the supply chain, and not just a customer…and hence the vision statement for the business was set.

The Elite difference is that we want to service the client above all, we recognise your value and we aim to continually put you first by filling those holes we saw lacking in the industry. We have been working behind the scenes to improve all areas of the business by increasing our stock holdings, growing our product matrix, making our products more accessible than ever, aesthetically revitalising our brand and continually aiming to provide endless value to your company and clientele. We have undergone some exciting changes and we are so thrilled to be involved in this great industry.

 

 

Meet the Team

We are very proud to introduce you to our experienced, dedicated and hardworking team of Managing Directors, General Manager and Account Managers at Elite Importers

Account Managers

Chris Salem

North Region Account Manager

Chris Salem

Chris is a dedicated account manager with 18 years of experience in the tile industry, working for both manufacturers and wholesalers. With a strong industry knowledge, Chris understands the needs of his clients and in a combined effort he endeavours to deliver the product and knowledge that will help in growing each of his clients businesses. His most rewarding experience during his professional career was exhibiting at Cerasie with one of the world’s largest manufacturers. He loves the ever changing fashions of the tile industry and daily interaction with his passionate clients, each with their own unique and special story.
With a positive demeanour and outlook to the growing future, Chris embodies the essence of Elite Importer’s values and is excited to be a member of the team.

Daniel Natoli

Sydney Region Account Manager

Daniel Natoli

Daniel is a valued member of the account manager team at Elite Importers with over 18 years of experience within the tile industry.
Since entering the tile industry in 2001, he has never looked back and continues to put his full dedication towards his work and clients. Over the years Daniel has gained a wealth of experience across the varied roles he has held and forged some great friendships that are sure to last a lifetime.
His passion and happy demeanour is seen throughout his professional and personal life, whether it is his family, friends or work. “Without passion in life, I have nothing” – Daniel.
Another strong love of Daniel’s is cooking and feeding others, with a history of clients requesting certain favourite dishes for him to bring in next visit. Daniel’s other personal hobbies include travel, fishing, the beach with friends and a great time socialising.

Danielle Pingitore

Victoria Region Account Manager

Danielle Pingitore

Danielle worked in her family’s Tile business for over 25 years, before moving into a multi-faceted role for another successful tile company for 6 more years, in both a retail and wholesale capacity.

Danielle has a very charismatic nature and a caring approach with all her Customers, providing her expertise for any tile project whether big or small. Danielle has an eye for colour & design, and as a Colour Consultant for many years in the Industry, helping with new & existing House Selections for her clients in fulfilling their dream home. Danielle was looking for a new challenge and wanted to explore a different aspect of the Tiling Industry as a Wholesale Account Manager. She is excited to be supporting the growth trajectory of Elite importers & Dune Ceramica now in Victoria.

Outside of work, Danielle enjoys socializing and spending time with her family & friends.

Rick Bennett

Victoria and South Australia Region Account Manager

Rick Bennett

Rick is an expert account manager enriched by over 30 years experience within the tile industry, starting out in retail and then moving into wholesale. Rick brings with him a wealth of industry knowledge and a can do attitude. Understanding the needs of his customers, Rick recognises that service is paramount and is willing to go that extra mile to ensure his clients get the sale. He is passionate about the industry and enjoys the daily interaction with his clients. Outside of work, Rick enjoys family time and playing golf.

Managing Directors

Luke Vrljic

Managing Director

Luke Vrljic

Growing up as the youngest family member in a long standing family tile business, Luke was exposed to all aspects of the industry from an early age. From completing paperwork, packing jobs on weekends and school holidays to later driving deliveries to site and inspecting work, he has continually invested into the business which grew to an instilled core of business integrity, a respect for the client and a commitment to add continued value to the client and their business.

Luke went on to study a Bachelor of Business Management with a focus on Human Resource Management and Marketing which lead to buying his own store in Sydney in 2007.
Since then, taking on the wholesale division with Elite Importers, Luke has carried along his family’s fundamental beliefs which resonate throughout all his dealings and include offering a point of difference in service, never taking the client for granted and being present and available for the client’s needs.

Phillip Vrljic

Managing Director

Phillip Vrljic

Obtaining a degree in Building and Construction Management (Hons.) Phillip began his career in the building field before discovering a passion within the family tiling business.

This passion for tiles and the business was the driving force behind meeting new challenges with success and growth. From the very early days of the family business, Phillip has continually devoted innumerable hours of dedicated work to establish himself and the business in the Central Coast and Hunter Valley region which has since expanded into other regions of New South Wales and the undertaking of the tile wholesale industry.

It is the Elite Importers’ family vision to provide retailers with service and products far greater than the status quo. Phillip is committed to better servicing Elite Importers’ clientele with dependability, respect, consistency, value and trustworthy service.

All team members are ready to assist and help service your stores in any way they can.
If you want to learn more, click below to contact us.