ABOUT ELITE IMPORTERS

Our clients come first

Our origins stem 40+ years in the tiling industry. The initial business model was a tile install business that formulated the foundation of the Tile Direct Group, which has since evolved and currently operates as a supply and install specialist in tiles, carpet, laminate, hardwood, siliconing, waterproofing, and underfloor heating. The subsidiary business outside of the Elite Importers company operates only by-appointment selection studios, exclusively servicing major new-home builders in NSW.

The Elite business was contemplated when holes in product availability, inadequate notice on discontinued selections, and general servicing of our store’s needs, started to become evident. We wanted a supplier out there that considered us a partner in the supply chain, and not just a customer…and hence the vision statement for the business was set.

Under the new management, Elite Importers is committed to delivering exceptional service, new and exciting products, and being an industry leader in satisfying all needs of Elite Importers’ customers. We are here to add value to your business.

Make sure to stay subscribed to our mailing list and follow us on social media because we have a lot more exciting things coming your way and adding to this growing story.

Elite Importers prides itself on having a point of difference. We have an understanding of the tile industry from the perspective of a retailer having been in the tile installation business for over 40+ years. The Elite Importers’ business was contemplated when holes in product availability, inadequate notice on discontinued selections, and general servicing of our store’s needs started to become evident. We wanted a supplier out there that considered us a partner in the supply chain, and not just a customer…and hence the vision statement for the business was set.

The Elite difference is that we want to service the client above all, we recognise your value and we aim to continually put you first by filling those holes we saw lacking in the industry. We have been working behind the scenes to improve all areas of the business by increasing our stock holdings, growing our product matrix, making our products more accessible than ever, aesthetically revitalising our brand and continually aiming to provide endless value to your company and clientele. We have undergone some exciting changes and we are so thrilled to be involved in this great industry.

 

 

Meet the Team

We are very proud to introduce you to our experienced, dedicated and hardworking team of Managing Directors, General Manager and Account Managers at Elite Importers

Account Managers

Carmen Royce

Sydney and Victorian Region Account Manager

Carmen Royce

Carmen is an experienced account manager at Elite Importers with over 10 years of sales and customer service knowledge behind her. This experience is backed up by her education as a business and commerce graduate and has allowed her to bring over valuable skills, ideas and expertise to the Elite team. Known for always going above and beyond to ensure that she builds strong customer relationships, Carmen ensures that her clients business’ needs are met.
She is a creative at heart and enjoys working with design and commercial based retail stores which appeal to her artistic side. When not at work Carmen enjoys going to the gym and spending time with family and friends. Her skilled expertise and dedication makes her an invaluable member of the team.

Chris Salem

North Region Account Manager

Chris Salem

Chris is a dedicated account manager with 18 years of experience in the tile industry, working for both manufacturers and wholesalers. With a strong industry knowledge, Chris understands the needs of his clients and in a combined effort he endeavours to deliver the product and knowledge that will help in growing each of his clients businesses. His most rewarding experience during his professional career was exhibiting at Cerasie with one of the world’s largest manufacturers. He loves the ever changing fashions of the tile industry and daily interaction with his passionate clients, each with their own unique and special story.
With a positive demeanour and outlook to the growing future, Chris embodies the essence of Elite Importer’s values and is excited to be a member of the team.

Daniel Natoli

Sydney Region Account Manager

Daniel Natoli

Daniel is a valued member of the account manager team at Elite Importers with over 18 years of experience within the tile industry.
Since entering the tile industry in 2001, he has never looked back and continues to put his full dedication towards his work and clients. Over the years Daniel has gained a wealth of experience across the varied roles he has held and forged some great friendships that are sure to last a lifetime.
His passion and happy demeanour is seen throughout his professional and personal life, whether it is his family, friends or work. “Without passion in life, I have nothing” – Daniel.
Another strong love of Daniel’s is cooking and feeding others, with a history of clients requesting certain favourite dishes for him to bring in next visit. Daniel’s other personal hobbies include travel, fishing, the beach with friends and a great time socialising.

General Manager

Staun Rasmussen

General Manager

Staun Rasmussen

With over one and a half decades of experience in the tile industry, Staun is now serving as Elite Importer’s General Manager.
From the very beginning of Staun’s working career he has been a dedicated and hardworking professional. He began working as a Boat Builder and devoted 8 years to this trade. His strong technical knowledge with materials is what lead him to start a new path in the tile industry. Never shying away from hard effort, he has worked in all areas of the industry. From warehousing, merchandising, sales, distribution, management, supply and install and now wholesaling. All of this experience is what has lead him to become the respected and admired member of the team, having a true understanding of all operations of the business.
When not at work, Staun enjoys the outdoors, predominantly traveling down steep hills, dodging trees on either a bike or snowboard.

Managing Directors

Luke Vrljic

Managing Director

Luke Vrljic

Growing up as the youngest family member in a long standing family tile business, Luke was exposed to all aspects of the industry from an early age. From completing paperwork, packing jobs on weekends and school holidays to later driving deliveries to site and inspecting work, he has continually invested into the business which grew to an instilled core of business integrity, a respect for the client and a commitment to add continued value to the client and their business.

Luke went on to study a Bachelor of Business Management with a focus on Human Resource Management and Marketing which lead to buying his own store in Sydney in 2007.
Since then, taking on the wholesale division with Elite Importers, Luke has carried along his family’s fundamental beliefs which resonate throughout all his dealings and include offering a point of difference in service, never taking the client for granted and being present and available for the client’s needs.

Phillip Vrljic

Managing Director

Phillip Vrljic

Obtaining a degree in Building and Construction Management (Hons.) Phillip began his career in the building field before discovering a passion within the family tiling business.

This passion for tiles and the business was the driving force behind meeting new challenges with success and growth. From the very early days of the family business, Phillip has continually devoted innumerable hours of dedicated work to establish himself and the business in the Central Coast and Hunter Valley region which has since expanded into other regions of New South Wales and the undertaking of the tile wholesale industry.

It is the Elite Importers’ family vision to provide retailers with service and products far greater than the status quo. Phillip is committed to better servicing Elite Importers’ clientele with dependability, respect, consistency, value and trustworthy service.

All team members are ready to assist and help service your stores in any way they can.
If you want to learn more, click below to contact us.